Clarity-led brand and growth leadership
For businesses that have outgrown quick fixes and need a better way forward.
helping them gain clarity around what matters now and confidence in what comes next.
Clarity
Understand what matters now and what deserves focus next.
Strategy
Define a clear direction for growth, priorities, and positioning.
Build Out
Turn direction into structure, systems, and brand assets.
Visibility
Sustain visibility and authority that support long-term growth.
Your Starting Point
A clear place to begin
Something already exists. An idea, a business, a body of work, or a direction that brought you here. What feels heavy is not effort or capability. It’s carrying too many possible next steps without a clear anchor. This is the moment before momentum turns into movement. Where decisions slow down, not to pause progress, but to set it. This is where clarity restores forward motion.
How It Works
THE STRATEGIC GROWTH PATH
DESTINATION 1 — Brand Clarity Conversation
A guided clarity conversation to identify what truly matters right now. It gives us a precise understanding of your goals, gaps, opportunities, and brand landscape so we can build a Brand Map that that goes deeper to create a strategy to move your business and vision forward.
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DESTINATION 2 — The Brand Map™ Strategy
The Brand Map™ is where we take the insights uncovered during your Brand Clarity Conversation and begin the deep work. This stage brings together research, positioning, messaging, and strategic direction to create a strong strategic foundation. That foundation guides what we build next, whether that is your brand identity, website, online presence, or internal systems.
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DESTINATION 3 — Signature Stay™ / Brand Build-out
This is where strategy becomes tangible. The Build Out stage is where we bring your Brand Map™ to life. We design and develop the brand assets your business needs to move forward with confidence. This may include brand identity, website design, messaging, and supporting systems.
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DESTINATION 4 — Visibility Suite™ / Fractional CMO
Once your brand is built, we step in as your ongoing marketing leadership. Here we guide long term visibility, content direction, authority building, and marketing priorities as your strategic partner and fractional CMO to support your next season of growth.
Read moreWorking alongside founders, consultants, and organizations navigating their next stage.
When everything connects, trust follows
As your brand evolves, every interaction begins to work together. What you say. How you show up. What clients experience over time. Nothing feels disconnected or rushed. Because each decision has already been anchored in clarity. This is how consistency is built without forcing it. And how trust grows without constant explanation. This is what the Strategic Growth Path supports in practice.
The elements that support brand clarity and business growth
What Supports Sustainable Growth
Growth doesn’t require everything at once. It requires the right support at the right time. As your brand evolves, different elements are strengthened to support clarity, trust, and consistency. Nothing is added without intention. Every element works together.
Brand Strategy
Clarity around direction so decisions stay aligned.
Brand Messaging
Language that builds trust and understanding over time.
Brand Identity & Visual Language
A recognizable presence that reflects what your brand stands for.
Website Experience
A clear, credible digital presence that supports trust and decision-making.
Content & Visibility Strategy
A consistent presence that reinforces your voice and keeps your brand recognizable over time.
Offer Suite
Clear, intentional services clients can choose with confidence.
Client Journey & Workflows
An experience that feels steady from first contact forward.
Tech Systems & Integrations
Supportive systems that reduce friction as you grow.
Data, Optimization & AI Support
Operational insight and systems that support clarity, efficiency, and scale.
ONGOING GUIDANCE & LEADERSHIP
Continued strategic oversight as your brand grows, evolves, and faces new decisions.
Clients Results & Reflections
Confidence, reflected
back by our clients
Elite Vivant has truly exceeded my expectations in every way. I appreciated their deep expertise in creating a dynamic online presence - Latifah helped me bring my vision to life through stunning web design. She is not only highly skilled but also incredibly attentive to my needs, making the entire process seamless and enjoyable. If you’re looking to elevate your online presence, Elite Vivant is the partner you can trust.
Latifah Abdur is an amazing marketing and branding consultant who is authentic, personable, professional and an expert in her craft! She was able to bring my financial services and consulting business vision to life with creativity, freshness, pop! My website is amazing and it has impressed everyone who's seen it! Not only that, she did my professional photos, developed my brand and continues to support me in my business. A one stop shop marketing and branding necessity for any business owner. I HIGHLY recommend her services -- you will not be disappointed!!
Latifah helped out significantly with my grand opening marketing strategy and party for my fitness studio. She was organized, creative, communicative, and effective! We increased our membership base by nearly 20% on our grand opening day because of her marketing efforts, and the amazing party she helped us plan and execute! We would not have had nearly as successful of an opening without her, so I definitely recommend her services!
Client Brand Journey
Repositioned for a Clearer Service Focus
Myles Ink, founded by April Ornelas, began as administrative support and evolved into a full-service bookkeeping firm. Through our Growth Path engagement, her brand shifted from behind-the-scenes support to a confident, professional presence. This engagement included identity development, refined messaging, a conversion-ready website, streamlined workflows, and curated photography that reflects the clarity and expertise of her expanded role. Her updated brand now makes it easier for clients to understand her value, reduces the need to over-explain her services, and attracts more qualified inquiries.
When your brand is consistent across every touchpoint, your audience chooses you with confidence.
Founder Note
Supporting the Leaders Behind the Brand
Some founders arrive with an idea taking shape.
Others arrive with momentum, complexity, or growth that no longer feels clear.
Wherever you are, the work is the same.
You need clarity around what matters now and direction you can trust as you move forward.
Elite Vivant partners with founders and organizations to strengthen what already exists.
We bring structure to vision, alignment to growth, and clarity to the decisions that shape what comes next.
This is not about starting over or doing more.
It’s about refining, focusing, and building in a way that supports the business you’re growing into.
When clarity leads, progress feels steadier.
And the next step becomes intentional, not overwhelming.
Latifah Abdur, Founder & Strategic Brand Partner
You’ve Felt the Pull to Evolve.
This Is Your Next Step Forward.
Every Elite Vivant engagement begins with a Brand Clarity Conversation. It’s the structured starting point that brings focus to what matters now and direction to what comes next.